You will hopefully remember that, in 2023, a group of young men from Derby Voices in Action Youth Council collaborated to produce a local campaign for the White Ribbon movement. This movement aims to raise awareness against violence perpetrated towards young women and girls by encouraging young men to stand up against any abuse that they see. According to a YouGov Poll in 2021, 63% of men agreed that they aren't doing enough to ensure the safety of women and girls.
The 2023 campaign was widely successful and gained national recognition, including winning an award at the National CrimeBeats Awards.
For this year, ViA have worked with their previous partners, GoldBox, who filmed the video we produced in 2023, to produce a series of social media posters centred around this year's theme of #ItstartswithMEn which we hope to distribute all around Derby, from schools to businesses to public places.
Littleover Community School stands firmly in support of this campaign, to continue to raise awareness of the issue.